The Danish Design DNA: Insights into design as an enabler to sustainable value creation
Design is so embedded into the Danish society due to a very long design track record. Since the late 1990’s design has been high on the Danish political agenda as a global competitive stronghold. In this talk, Christina Melander will share insights from a comprehensive mapping of the values that constitute the Danish design DNA and Danish design approach to sustainable value creation.
Christina Melander is programme director at the Danish Design Centre. For more than 20 years she has worked in the intersection of design strategy and value creation, business development, innovation, and design policy. In addition, she is the Head of the Danish Design Award, and among her recent work is a comprehensive mapping of the Danish Design DNA.