David Bailey UX Principal, Visual Design & Branding


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David Bailey will discuss two of the themes of Design Matters Tokyo. He will talk about Creative Empowerment and how to inspire through experiential learning and creative facilitation. An example of this at the BBC, is his department’s objective to inject ‘Play’ into work. David will show practical examples of how they use play to embed learning and strategic goals, during fun all-staff away days.
He will also reflect on the Designer’s role, and how strategic design initiatives can enable innovation at scale. ‘GEL’ (Global Experience Language), is the BBC’s shared autonomous design system that is shaping big change, helping them rebuild their services online.
About David

David is UX Principal for Visual Design & Branding at the BBC. He is a former member of The Designers Republic and owner/director of Kiosk. He spoke at Design Matters 16 and 15, a committee member in 2017 and 2018, and also host in 2017.

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