Branding through the interface
Design is shaping our entire society, from the furniture and kitchen utensils in our home, and the interface on our phone, to our cities and urban spaces. Design is everywhere and it’s changing the current situations to new desired ones. But how do we ensure that the new design improves our current situation? How do we design for the better of people and society, and not just to improve technology and the economy?
Danish design is renowned for its simplicity and craftsmanship, but also for thinking about society at large. In this talk, Marcus will explore if it is possible to find some answers in the classic Danish design tradition, if we should re-evaluate well-known principles from the Bauhaus movement, or simply define a set of next generation design principles?
Marcus is a designer from Denmark, with deep expertise in editorial design, interaction design, and strategy.
For more than a decade he has helped international brands and organizations turning strategy into tangible products and experiences, by encouraging purposeful ideas executed with character and playfulness. Marcus is also a regular teacher and a member of the advisory board at the Danish School of Media and Journalism.
Marcus is currently Digital Design Director at the strategic design firm Kontrapunkt. Former co-founder of creative agency Trouble and publisher of Mayday magazine.