About Jasper

Jasper Wu is the founder of CreativeMashiMashi, a studio that focuses on design thinking education and organizational problem-solving. He formerly led the Design Sprint community in Japan, and now coaches Design Sprints at Google, in addition to serving as a researcher for Google Search. Previously, Jasper was the Chief Experience Officer at U-NEXT, directing the customer experience department. Known for his 2019 publication on design thinking in Japan, Jasper is deeply committed to human-centered innovation, using customer insights to drive product development and strategies.